Let’s take you back to E3 2017 where Microsoft fully unveiled Xbox One X. You’re sitting there with an excited look on your face, thinking about snatching a system for yourself day one. The show ends and you jump online to pre-order your console, but wait! Turns out you can’t because the Xbox One X is awaiting FCC approval.
So where should blame be assigned when it comes to the late pre-orders of the Xbox One X? Well, if Microsoft had it their way, pre-orders would have opened right after their E3 2017 briefing concluded. Perhaps there are greater issues out of their control that have delayed pre-orders?
I’m not going to get into politics here because gross. However, the current state of things may indeed be responsible for why you can’t secure your Xbox One X pre-order. In an exclusive interview with We Write Things, Michael Goodman, who is the director of digital media strategies at Strategy Analytics, talked about what could be behind pre-orders opening later than usual.
“I don’t know this for sure, but you gotta wonder about the governmental issues there. There’s been so many articles about government positions not being filled, is that what’s delaying things? I don’t know, but we’ve certainly read enough reports about that, that it makes me wonder if that’s what the issue [was].
“It’s completely a supposition on my behalf and I don’t have any evidence whatsoever to support this, but it seems that the issue is more on the government side than the Microsoft side,” Goodman said.
If this is true than it turns out to be quite the unfortunate break for Microsoft. The whole point of holding an event like they did at E3 is to generate hype. That hype then turns into pre-orders, something Microsoft capitalized on when Xbox One debuted in 2013. Well, they weren’t able to net any early purchasers thanks to the apparent FCC approval delay.
Since E3 2017, things have died down and excitement levels don’t seem to be where they should be for a new console launch this fall. Then again, PS4 Pro’s launch wasn’t exactly the biggest happening of 2016 either. Microsoft still has Gamescom 2017 at the end of the month to get folks excited again, so we’ll see what type of show they put on in Cologne, Germany. Stick around here at We Write Things for more on Xbox One X.