This coming E3, there are bound to be plenty of showcases that feature 4K gameplay. Microsoft will likely be one of the leaders in this regard, particularly since their upcoming console, Project Scorpio, will be able to run games in native 4K.

E3 2017 will be the time when Microsoft showcases the games coming to Project Scorpio. Their lineup will likely include titles such as Sea of ThievesCrackdown 3State of Decay 2 and plenty more. Additional information like price and release date will more than likely be revealed then as well.

Of all of the possible marketing terms we’ll hear for Project Scorpio, there’s one that stands out most. In an exclusive interview with We Write Things, Michael Goodman, who is the director of digital media strategies at Strategy Analytics, talked about how native 4K will be a key marketing tool for Microsoft.

“Can you really see a difference between playing games in upscale versus native 4K? Again this is another one of those aspects that’s really going to be a marketing tool. Microsoft will be able to say, ‘oh yeah, well we are doing native 4K,’ just like right now Sony can say we’re a more powerful system. However, when push comes to shove, it is hard to tell the difference [between upscale and native 4K],” Goodman said.

I fully expect all companies to be banging the 4K drum at E3 2017. It feels like the next big thing in gaming that companies will be reaching for. Impressing players with visuals is nothing new, but being able to present all gameplay in 4K will take things to the next level.

Once Project Scorpio makes its debut, Microsoft will then be able to assume the “most powerful console” phrase. Sony’s PS4 has enjoyed the being the superior console, technically speaking, since 2013 and it’ll be interesting to see how, if at all, things change for them.

“Interestingly enough, for the first time Sony is on the other end of this conversation. They’ll need to take a page out of Microsoft’s playbook. How do you market a less powerful game console?” Goodman said.

It is intriguing to think about how Sony will decide to market PS4 once Project Scorpio arrives. The most powerful console term will belong to Microsoft, so how will Sony adjust to that switch? Technically speaking, they’ve been the most powerful since PS4’s 2013 launch, but things will change this fall.

One huge thing that Sony has going for them right now is the caliber of games upcoming and already available. Guerrilla Games’ Horizon Zero Dawn launches this Tuesday for PS4, while a slew of others will arrive later this year. 2017 will be yet another interesting time in gaming, both for Sony and Microsoft. Stick around here at We Write Things for more on Project Scorpio.

About Steve Ruygrok

Gaming, Spirits, and Craft Beer enthusiast. If you say you don't like beer, then you just haven't had the right type yet. Great spirits keep away the bad ones. Video games are kind of amazing, just do it...or something like that.
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