There are only a select few who can say they have spoken during an E3 press briefing. Most presenters are developers from major studios, publisher executives or celebrities. No matter who they are though, it’s a thrill and privilege to be able to present at an E3.
Over the past few years, individuals like Jack Tretton, Shuhei Yoshida, Shawn Layden and of course, Adam Boyes have all presented on behalf of Sony. Each of them have their own memories of being on stage during a Sony conference.
Every E3 has a memorable announcement that gamers can point to, and Boyes certainly has many. While the former PlayStation executive presented many games on stage, he always saw himself in many of the individuals who have attended Sony’s press conferences over the years.
“I felt very, very humbled that the company entrusted me to be a spokesperson for it. That was the number one governing factor. The second thing I thought a lot about was ‘these are my people.’ That’s what I kept thinking about. Everyone in this audience is me. I’m a huge gaming nerd. I love games. I love the people who make games. I love everything about this industry. I don’t think I’ll ever leave the gaming industry again.
“I thought about getting to be a spokesperson for my friends, my peers and my people. Often times, I’ll watch a press conference and you’ll see someone come out [on stage] and you’re like, ‘I don’t think they play a lot of games.’ I think I overdid it in the other direction maybe (laughs). I did take it super seriously, while still having fun [though],” Boyes told The 1099 podcast.
Adam is one of the most recognizable faces, partly because of his infectious love for video games, unique personality and sense of humor. Sony fans will surely miss seeing Adam on stage during press conferences, however, he’s still firmly involved with gaming at Iron Galaxy.
Watching an E3 press conference certainly makes one wonder about how everything comes together. Adam spoke a bit about the process of writing a script for an E3 presentation.
“When you’re developing scripts for these things, often times publishers will submit the copy they’d like you to say. All I was doing was like, ‘nope not saying those words,’ and purposefully choosing grounding words for me that were my language. The first year I came out I said shenanigans, tomfoolery and all of these things. Making sure that it was authentic, that it was my voice fundamentally was something I truly felt. Every game I announced, I made sure I met the dev teams and played [their games],” Boyes said.
Sony will host its annual fan-event PlayStation Experience(PSX) this coming weekend in Anaheim, CA. The show will run from Saturday, Dec. 3 through Sunday, Dec. 4. Saturday morning will see a trio of panels take place after PSX’s briefing. Sunday will also see a trio of different panels. Stick around here at We Write Things for more on video games.
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