Rockstar Games recently announced a sequel to their hit 2010 open-world game, Red Dead Redemption. Revealed in a new trailer, alongside concept art, Red Dead Redemption 2 will launch during the fall period of 2017.
While the original has sold more than 14 million copies worldwide, it seems like Red Dead 2‘s sales may not exceed that number by much. So many factors go into a game performing well these days, and one thing Rockstar has going for them is that they take their time with new games to make sure they are done right.
This may be what ends up pushing Red Dead Redemption 2 past the original’s 14 million mark. Michael Goodman, who is the director of digital media strategies at Strategy Analytics, spoke with We Write Things about the sales potential of Red Dead Redemption 2.
“I use [14 million] as sort of your baseline number, then it’s plus or minus that number. If they do it right, then it’ll be plus or minus that number. If they blow it, then obviously, they won’t hit [14 million]. That’s what I would think of in terms of what your market size is. I would be hard pressed to imagine a scenario where you’re going to double what the original did.
“The way I think about it is you’ll get about 80 percent of the people who purchased the original, they’ll purchase the sequel. Then you’ll get about 20-30 percent of new people. That’s if you do everything right. My top end would be 110 percent of original sales and that’s really hard to do. Very rarely do sequels perform as well as their original,” Goodman said.
Rockstar Games indeed marches to the beat of their own drum with how they market their games. Releasing a trailer, previews or interviews happen on their time. Grand Theft Auto V is a game that’s been very successful over the years, and it is one that Rockstar took its time with.
Red Dead Redemption 2 surely will have a strong online element to it, much like GTA V has. This may be one of the factors that helps the overall sales of the game surge. Online content that lives in an evergreen way bodes very well for sales with legs. If Red Dead 2‘s online element is spot on, it will mean strong sales long after launch.
Red Dead Redemption 2 will launch during the fall period of 2017. It is going to release on PS4 and Xbox One. Stick around here at We Write Things for more on Red Dead 2.