E3 2016 was yet another memorable show for the gaming industry, and Xbox One S was one of the reasons why. All of the companies who exhibited at the yearly expo had something intriguing to show off to gamers, and Microsoft was one of the firms that had several major reveals.
As you undoubtedly remember, Microsoft announced the Xbox One S and Project Scorpio at E3 2016. Xbox One S is available now and is a solution for gamers looking for a 4K-capable gaming system. Project Scorpio will be the most powerful console the industry has seen (PS4 Neo pending) and it’ll debut next year.
Many raised eyebrows at Xbox’s decision to announce Xbox One S and Project Scorpio during the same event. Xbox’s Albert Penello discussed what would’ve changed the company’s strategy had Project Scorpio been a console completely separate from the Xbox One and Xbox One S.
“Of course if Project Scorpio was an all new system and nothing worked, then you’d be like ‘well yeah, that’s dumb.’ Anything I buy today is not going to work in a year. Everything you buy today is going to work when Scorpio comes out in a year. The strategy made sense, the product was awesome and you said it, there’s a lot of people on the Internet that pay attention to this stuff, but Christmas doesn’t stop because Scorpio isn’t coming until next year…People still want to play Forza, Gears and ReCore,” Penello told TiC.
Since the Xbox One S was released, Microsoft has seen the system sell very well. The white 2TB Xbox One S version sold out days ago, and other SKUs of the hardware aren’t lasting long either. There are still plenty of games releasing this year, and the notion that “Christmas,” as Penello termed it, stops because Scorpio doesn’t launch until next year certainly is a bit off.
Even though Xbox has a variety of major games coming up this fall, Microsoft still had to ask themselves the tough question of whether or not Project Scorpio’s announcement would undercut Xbox One S’s sales. Penello spoke about what made the answer to that question easier for Xbox to come up with.
“Obviously, it’s a question you ask when you are having the discussion about whether or not to announce. You ask yourself a lot of questions when you’re doing any announcement at anytime. You always ask questions. Should we announce [Scorpio] at E3 or announce it before or after the Xbox One S? You ask that question. I personally was never worried.
“I was never worried because the Xbox One S is rad. I knew it was going to be an awesome console. I knew it was going to beat expectations. I knew how good the product was that we were going to launch. I knew our strategy of having games and accessories compatible meant that I didn’t have to make a hard choice,” Penello said.
Games like Forza Horizon 3, Gears of War 4 and Dead Rising 4 are all releasing on Xbox One over the next four or five months, and more will follow in early 2017. Forza Horizon 3 launches this coming Sept. 27 for Xbox One and Windows 10. Stick around here at We Write Things for more on Xbox.
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